The Walker Bailey Paid Media Analysts review and provide best practices, emerging tactics and additional resources for custom scripting and auto-bid management within all industry standard engines (Google AdWords, Bing Ads, Yahoo Gemini), CSE’s/Marketplaces (Google Shopping, Amazon, Houzz, Jet, Shopping, Nextag), leading DSP/DMP strategies, and digital marketing platforms (Kenshoo, DoubleClick, Marin, Acquisio).

From the top down, we perform analysis on account settings, campaign shells, structure, ad copy, keywords (match type) and more.  For larger organizations we take machine learning and programmatic advertising campaigns and deliver fine tuned recommendations on media traffic and audience intelligence.